Testimonials
Immediate Results with OptTown!
Who: Togo's
Type: Sandwich Shop
What: Sarah Maxey, the manager of Togo's Santa Clara, signed up with OptTown on May 6th. Since OptTown surveys the community for popular local businesses, Togo's started with over 100 users who already granted their permission to receive deals, news and events from Togo's on OptTown.
Results: In less than three weeks, OptTown delivered over 200 Togo's followers, 6,000 views, 437 clicks and 80 sandwich sales using Togo's new OptTown loyalty program.
OptTown paid for itself in no time - “Not only have the OptTown results exceeded every expectation, but for the first time we have a customer contact database and our own mobile app. OptTown allows us to continue building stronger relationships with our customers,” said Maxey. “In its first month, OptTown more than paid for itself and proved to be one of the most effective marketing tools for our franchise.”
College Town Booms in the Off Season!
Who: Thai Canteen, Davis CA
Type: Restaurant
What: Thai Canteen serves the real flavors of Bangkok food and is one of the first businesses to join OptTown in Davis. Davis is a typical college town with a population of 66,000 and a college population of 25,000. The community has two distinct seasons: one when students return for fall quarter and one during the summer break. Thai Canteen joined OptTown in July.
Results: In just 6 weeks during the quiet summer period, Thai Canteen achieved:
232 Followers
116 deals redeemed
7449 views
633 clicks
Building GREAT Customer Relationships Is Easy: For a small business owner, using OptTown is a mindset. “Having our very own mobile app to communicate with the student body and the rest of the Davis community made it a no-brainer decision for us to join OptTown. What we didn’t expect was getting the most effective marketing solution bar none. The summertime results were amazing!” said Deo Suwan, owner. “We think of OptTown as our mobile app just like we think of our lease as our store. It’s our way to communicate with our customers on their time. We’ve always made sure our employees are well trained knowing how to be courteous and helpful with every customer. We instructed employees to ask each customer to download our app to receive deals, news and events from us including a birthday surprise. OptTown is fun, easy and effective!"
Big Event with Big Results FAST and EASY!
Who: Jasmine Fine Thai
Type: Restaurant
What: On Saturday, June 9th, Jasmine Fine Thai celebrated its 16th Anniversary. Using OptTown on Thursday June 7th, they sent an Anniversary Special offer to their followers on OptTown to honor the event, to say thank you to their customers and to test the effectiveness of OptTown in getting customers in the door.
Results: The message went out on Thursday afternoon to Jasmine Fine Thai's 206 followers on OptTown. On Saturday 30 people redeemed the offer! An amazing 15% of audience not only reading the message but bringing friends and buying with less than two days' notice!
OptTown paid for itself in no time - “We signed up with OptTown in April but really hadn't done much with it. There are too many new apps, social media sites, Internet couponing gimmicks that I just can't keep track nor do I have the time!” said Jantana Hendricks, owner of Jasmine Fine Thai. “When our OptTown Content Manager Melissa came by sincerely wanting to help us with our business I decided to challenge OptTown's service with a last minute anniversary offer: ‘Buy one get one free Pad Thai!’ With only two days' notice, I didn't really think much would happen. Creating the message took minutes and the results speak for themselves. I'm sold on OptTown!”
Only pay for what's working – Building a loyal customer following!
Who: Blondie's Frozen Yogurt and Ice Cream
Type: Yogurt and Ice Cream Shop
What: Kelley Lund, the owner of Blondie's Frozen Yogurt, joined OptTown in March 2012 along with 20 other businesses for OptTown's Santa Clara University launch. Kelley created a “buy 10 get one free” loyalty program, a “buy one get one free” first time OptTown special, a birthday special and a fun message or two each month, including a “50% Off - Rainy Day Special” for every day it rained.
Results: In the first 4 months, ~400 local consumers added Blondie's to their towns. With virtually no effort on Kelley's part, she knew her best customers, received permission to communicate directly with them, easily posted flavors-of-the-day, created Facebook activity, and automatically tracked loyalty purchases and redeemable deals.
Only pay for what's working - “With OptTown, unlike any other marketing expenditure, I only pay for what is working” said Kelley Lund. “I only pay for customers that choose to add me to their towns. I simply go to my customer list on OptTown and see EXACTLY who receives each message, who participates in my loyalty program and how effective every message performs. Building a loyal customer following has never been so easy, cost effective and efficient.”
